Great news for all of those people who primarily use mobile to access the internet!
Starting November 1, Google will be implementing important new measures that should change the landscape of mobile browsing. Yes, it is finally the beginning of the end for those invasive app installs that creep behind your mobile browsers.
Google posted an article detailing these new anti-creeping systems on their official Webmaster blog:
“…mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly… As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly.”
Now, app install banners will become the norm as they are more heavily supported by Google. Is there anything worse than opening up a fresh new page, only to have the entire screen dominated by an app install request? Luckily, Google is working to get rid of nuisances like that and to make mobile browsing as seamless and user-friendly as possible.
For more information, check out the official Google blog post: